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Fintech and Smart Marketing Laboratory

Fintech and Smart Marketing Laboratory

Lab Location:

MacroTechnology Research Building B325-1

Lab Director/Professor:

Dr. Lijen Cheng

Contact Phone:

(02) 2771-2171 #5915

E-mail:

lijen.cheng@gmail.com

jessicacheng@ntut.edu.tw

Research Areas:

Machine Learning and Data Analysis, Digital Finance, Smart Marketing, Social Computing, Business Intelligence

The FAIM Lab (Finance & Artificial Intelligence Marketing) was established in August 2019, led by Professor Li-Chen Cheng. The primary research focus is on the application of artificial intelligence technologies in the fields of finance, marketing, and management. The lab's mission is to train students to become data scientists who, through collaborative teamwork, utilize the latest deep learning techniques to design effective data analysis solutions based on specific needs.

In recent years, the FAIM Lab has dedicated efforts to apply various deep learning and artificial intelligence technologies to address practical industry issues. This includes digital transformation, marketing analysis in e-commerce, research in digital finance, sentiment analysis in public opinion and social media, and exploration of false information content and dissemination. Research directions encompass artificial intelligence, big data analytics in business applications, opinion mining, and group decision-making.

Year Student Research
2021 呂葦葶 警示股票與網路留言之探索:(成果已刊登在國際期刊 Financial Innovation)
Predicting abnormal trading behavior from internet rumor propagation: a machine learning approach
2021 尹貽正 整合技術指標與交易策略應用機器學習預測股市漲跌
2021 黃子滔 利用知識圖譜嵌入進行基於序列和服裝搭配的推薦系統
2021 孫健修 基於深度強化式學習多代理人投資組合 自適應交易模型
2021 鄭如涵 基於深度學習以服裝風格特徵建構個人化推薦系統
2021 黃煜為 多任務中文Aspect 類別萃取暨情感極性預測模型
2021 鄭美中 以機器學習為基礎之CEO生涯分析: 以美國大學畢業生為例
2021 邱春華 無線電信終端產品申請官方認證之創新關鍵服務
2021 黃耀宗 企業併購之ERP系統整合決策探討-以T企業集團併購為例
2021 留秋玉 透過顧客旅程探索銀行的服務價值—以新冠肺炎期間勞工紓困貸款為例
2021 邱郁雯 以方法目的鏈探討後疫情時代供應商評選條件
TSSCI 期刊 管理與系統
2021 陳明仁 結合顧客旅程與文字探勘以探索顧客意見-以A電信公司門市評論為例
2021022 國際資訊管理學術研討會 最佳論文佳作
2020 崔昭娟 A Text Mining Approach To Analyzing User Service Experience: A Case Of Kakaobank Application
2020 Rhea Sharmayne Legaspi A Mixed Method Approach to Analyzing User Service Experience:
A Case Study of the Philippines' Digital Banking Application Reviews

National College Information Service Innovation Competition and Information Management Project Competition - NCTU Achievements

Year Project Name and Award
2022 Silver JOY Life - Innovation Application for Elderly Convenience in Taipei, Creative Application Group, Honorable Mention
2020 Effector - Your Exclusive News Detective, Open Data Creative Application Development Group, 2nd Place
2020 HOW PAY Matching Well - Economic and Energy Spatial Open Data Service Application, 3rd Place
2019 Guess What You Like - Personalized Travel Recommendation Robot, Industry-Academia Cooperation Group, 3rd Place

National College Information Service Innovation Competition and Information Management Project Competition - Soochow Achievements

Year Project Name and Award
2018 Buy a House with You - Economic Geographic Database Service Application, 1st Place
2018 Mango Box - Open Data, Honorable Mention
2017 EASY ASK - Open Data, 2nd Place
2015 Let's Ride Together - Economic Geographic Database Service Application, Honorable Mention
2014 Real Estate Information Station - Economic Geographic Database Service Application, 1st Place
2013 IceCheck Collection
2009 Guardian Angel - GPS Mobile Application Service, 3rd Place

College Student NSC Research Project - NCTU Achievements

Year Student
2021 Yuan-Hsi Chen - Constructing an Adaptive Financial Management Robot Model with Reinforcement Learning Using ETFs as Targets
2020 Chao-Min Hou - Building a False Information Detection Model Based on Deep Learning

College Student NSC Research Project - Soochow Achievements

Year Student
2018 Manting Zhao
2017 Kuan-Yi Chen, Ling-Jung Lin
2015 Wei Yi-Chun, Guided Student - Excellent Paper Award at the International ERP Academic and Practical Seminar
2014 Guided Student - Sheng-Han Tsao, 2nd Place Best Paper Award at the International ERP Academic and Practical Seminar
2014 Ying-Shan Tsai
2013 Shin-Bei Dai
2012 Chi-Lun Huang
Escape Room Adventure
Christmas Gift Exchange
End-of-Term Gathering
Joyful Graduation
2022-10-14
Birthday Celebration
Heartwarming Weekly Meetings
2023-01-17
End-of-Term Gathering
2022-12-22
Xiangshan Excursion

Master's Second Year

Yu-Chieh Lee
Hi everyone, I'm Yu-Chieh Lee, graduated from the Department of Information and Financial Management at NTUT. During my undergraduate years, I specialized in finance, financial analysis, and accounting. I participated in a national information service competition and secured the second place. In graduate school, I aim to enhance my skills in digital finance and machine learning. I enjoy playing basketball and badminton as part of my sports interests, and in my leisure time, I like playing games, reading books, and watching movies.
Email: t110ab8034@ntut.org.tw
Hsin-Yu Huang
I'm Hsin-Yu Huang, graduated from the Department of Information Management at Shih Hsin University. My senior project involved B2B-related LINE Bot and Django website. I am relatively unfamiliar with finance and machine learning but am currently making efforts to learn. I aspire to become an information engineer in a multinational corporation in the future. My interests include gaming and anime.
Email: t110ab8020@ntut.org.tw
Chao-Min Hou
I graduated from the Department of Information and Financial Management at NTUT for both my undergraduate and graduate studies. My interests include riding motorcycles and beatboxing. During my undergraduate project on fake news analysis, I began exploring data science. Representing our department, I participated in a national information service competition and secured the second place. I specialize in scraping data from various websites for natural language analysis. In graduate school, I am delving into financial engineering and trading using deep learning techniques.
Email: twtw2524@gmail.com

Master's First Year

Yun-Ti Liu
Hello, I'm Yun-Ti Liu, graduated from the Department of Information and Financial Management at NTUT. During my undergraduate years, I acquired fundamental programming skills and learned how to apply information in finance and other fields. Finding it fascinating and challenging, I decided to pursue further studies in this direction. I hope to explore more applications of information technology in industries and develop problem-solving skills during my master's program.
Email: t111ab8003@ntut.org.tw
Yu-Te Chou
Hi! I graduated from the Department of Information Management at National Taipei University of Business. During my university years, I experienced courses in frontend, backend, data mining, and cybersecurity. Through opportunities provided by my university professors, I got to know consultants in the industry and gradually found my passion in the field of data science. I am excited to explore different industries and topics through data and solve problems using data – this is what I aspire to in data science! In my free time, I enjoy working out, trying out various coffee shops across Taiwan, and hand-brewing coffee.
Email: t111ab8019@ntut.org.tw
Yi-Wei Lin
Hi everyone, I'm Yi-Wei Lin, graduated from the Department of Taxation at Taipei University of Commerce. In my master's program, I aim to learn NLP and machine learning, cultivating expertise in data analysis. I hope to pursue a career in information and business-related fields in the future. In my spare time, I enjoy watching dramas, movies, and playing badminton and volleyball for exercise.
Email: t111ab8038@ntut.org.tw
Yen-Chen Wang
Hi there! I'm Yen-Chen Wang, graduated from the Department of Information Management at National Taichung University of Science and Technology. During my technical internship, I spent a semester as an exchange student at the University of Central Oklahoma. To avoid being just a hardworking software engineer, I aim to integrate information technology with financial knowledge for innovative ideas during my graduate program. I love the feeling of being bathed in sunlight in nature, so feel free to invite me for hiking, camping, or any sports activities!
Email: t111ab8037@ntut.org.tw
Tzu-Yi Hung
Hello! I graduated from the Department of Information Management at Chung Yuan Christian University. I have multiple internship experiences during my university years. I love brainstorming and planning when creating products with colleagues. Understanding the mindset of users and consumers is my area of interest. Therefore, during my graduate program, I hope to learn about smart technology and internet marketing. Logic-based games and cooking are my favorite pastimes.
Email: t111ab8034@ntut.org.tw

Undergraduate Research Assistants

Project Year Students Project Title
2022 Yao-Nien Lee, Chun-Wei Liu Exploring Text Mining Techniques for Shipping Stock Prices
2022 Min-Hsiang Tsao, Po-Hsu Chen, Kuei-Chen Hsu Using Edge Devices to Pre-train AI Models for Plant Recognition
2022 Yi-Hui Lu, Hung-Fei Chen Combining Event Study and Text Mining Techniques to Explore Shipping Stock Prices
2022 Bo-Zhou Chen, David Tseng, Hsin-Hui Hu, Wei-Hsiang Hsu Analysis of Stock Forum Opinion Leaders' Comments Using Opinion Mining Techniques
2021 Hsien-Chang Wu (CITIC Securities), Yuan-Kai Zhang, Ya-Ting Hsieh, Yu-Hung Liang Smart Stock Selection
2021 Yuan-Hsi Chen (NCCU IMBA), Yun-Ti Liu (NTUT), Shang-Hung Tsai (NTUT) Your ETF Professional Assistant
2021 Chen-Ju Lu (CITIC Securities), Tzu-Han Tseng, Tzu-Yun Tseng Silver JOY Life (26th National College Information Application Service Innovation Competition - Honorable Mention)
2021 Cheng-Chien Pan (London School of Economics), Li-An Huang, Yu-Sheng Chen Impact Study of Electric Vehicle Industry-related News on Taiwan Electric Vehicle Supply Chain Stocks
2020 Yu-Chieh Lee (NTUT), Chao-Min Hou (NTUT), Ting-Yu Li, Yu-Chia Mu, Wei Lee Effekt - Your Exclusive News Detective (25th National College Information Application Service Innovation Competition - 2nd Place)
2020 Yu-Ching Liao, Yu-Ting Huang, Fu-Hsuan Kuo HOW PAY Good Match (25th National College Information Application Service Innovation Competition - 3rd Place)
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